Two women in a basement and a handful of clients – that was the start of The Drawing Board in the spring of 1985. Back then we actually sat at drawing boards (hence our name), using markers to sketch design concepts for clients or cutting and pasting to create mechanical art so printers could reproduce our ideas. Then everything changed as our industry, and just about every other industry, switched to computers. It was no longer about how well you could draw with a Rapidograph pen, it was about how quickly you could master Photoshop. As our industry evolved, so did our company. We moved from the basement to a brownstone in downtown Reading, PA that is still our home today. Along the way, we took on new challenges, learned new tricks, and spread our wings beyond Berks County. Today, we’re four women – building brands, conceiving collateral, pounding out press releases, and coding CSS – looking to bring success to our clients.
It happens to the best of us. You develop a great email campaign and send it out, and as you get your results, you see that open rates were decent but the click-through was disappointing. Your emails should be encouraging action, so when you don’t see any action you want to find out what went […]