Two women in a basement and a handful of clients – that was the start of The Drawing Board in the spring of 1985. Back then we actually sat at drawing boards (hence our name), using markers to sketch design concepts for clients or cutting and pasting to create mechanical art so printers could reproduce our ideas. Then everything changed as our industry, and just about every other industry, switched to computers. It was no longer about how well you could draw with a Rapidograph pen, it was about how quickly you could master Photoshop. As our industry evolved, so did our company. We moved from the basement to a brownstone in downtown Reading, PA that is still our home today. Along the way, we took on new challenges, learned new tricks, and spread our wings beyond Berks County. Today, we’re five women – building brands, conceiving collateral, pounding out press releases, and coding CSS – looking to bring success to our clients.
As marketing strategies continue to grow and adjust to keep up with the ever-changing technical world, there is one business-building avenue that has virtually remained unchanged: Networking. At the end of the day, people still find comfort and build trust with one-on-one interactions. When you are on the prowl for new leads, and attend networking […]